Why You Shouldn’t Ignore Social Media in Your Marketing Campaigns

Social media may have started out as a way to connect with family and friends but the platforms have rapidly evolved. Now, as you’re posting your latest vacation pics, you can also browse countless ads from just about every industry. 


If you’re not advertising on social media you’re missing out, and when you’re ready to expand your advertising campaign, it’s a good idea to partner with a social media marketing agency. A social media marketing strategy is a little different than print and email advertising campaigns.


If you’re not sure if this is the right step for your business, here’s a look at some reasons why you don’t want to ignore social media in your marketing campaigns.


Boost Brand Awareness


Did you know that around 59.9% of the world’s population is on social media today? Even if you’re not looking to take your business global, a large percentage of consumers in your area are active on social media—and it’s worth reaching out to them.


If you’re not advertising on social media, this probably means you’re missing out on reaching a large part of your target audience. With multiple platforms to choose from, you can advertise on some or all of the sites—this way, you can more easily connect with consumers and introduce them to your brand.


Engage with Customers


Your customers are keeping your doors open, whether you’re at a brick-and-mortar location or solely online. Your customers are probably well aware of their importance, and they like to feel noticed and appreciated.


Offering special discounts to loyal customers only takes you so far. What about consumers who only browse or make a one-time purchase? You want to turn them into loyal customers while also keeping the ones you have.


An effective way of accomplishing this is by engaging with your customers. Yes, you can stand by the front door and offer personal greetings but do you want to do this every day? Besides, you’re still missing out on connecting with other potential customers.


A better way to engage with everyone is to use social media. You can respond to customers’ comments, both good and bad, leave messages, and start building stronger relationships. When consumers feel like they have a relationship with a business, they’re more likely to become repeat customers. 


Best of all, they’ll probably recommend your company to a friend. Now, you’re getting free word-of-mouth advertising.


Social Media is Low-Cost Advertising


When it comes to watching the budget, the business’s size doesn’t matter. Every company is always searching for low-cost and effective marketing strategies. Did you know social media is one of the most affordable ways to advertise a business, product, or service?


Most platforms also offer multiple advertising options so you can choose the one that best fits your needs and budget. When your advertising content is liked and shared by consumers, you can reach a larger audience without lifting a finger. 


Social media can even turn into free advertising if you get enough likes and shares; this is an obvious return on a low-cost investment.


Increase Traffic to Your Website


Even if you’re solely a brick-and-mortar business, you probably have an online presence. Even if it’s only a website promoting your goods and services, you still want to generate traffic. Online traffic is even more important if your business is web-based. Without traffic, it’s impossible to make a sale.


Social media advertising can drive consumers to your site, especially when you include the link in your posts. To help ensure consumers click on your click, don’t forget to include a CTA (call to action). This can be something as simple as saying ‘You don’t want to miss this sale!’—you get the general idea here, you want to encourage consumers to act.


Move to the Top of Search Engine Rankings


What are search engine rankings? In simple terms, search engine rankings refer to where your page pops up when someone types in an online search. Ideally, you want to appear in the top three or at least the first ten search results.


A lot goes into how a search engine ranks websites, and social media can have an impact. The more comments, likes, and shares you get on social media can translate into a bump in search engine rankings.