In the rapidly evolving world of digital creator culture, few names spark as much conversation as Steve Deleonardis, better known to millions as Steve “Will Do It.” From his roots as a kid in Oviedo, Florida, to becoming a global social media powerhouse,
Steve has redefined what it means to build a brand in the 21st century.
As of 2023, Steve Will Do It net worth is estimated to be $5 million, a figure that reflects his relentless drive, eccentric content style, and sharp business acumen.
While many know him for his outrageous drinking and eating challenges, the story of how he amassed his fortune involves a complex web of brand endorsements, massive startup successes, and high-value physical assets.
Steve Will Do It Net Worth at a Glance
To understand the financial scale of Steve’s career, here is a snapshot of his current standing:
- Net Worth: $5 million
- Annual Income: Estimated at $1.5 million (as of 2023)
- Primary Sources of Wealth: Social media, brand endorsements, merch, and business startups
- Major Asset Classes: Luxury cars, NFTs, and Real Estate (Miami and Las Vegas)
- Age of First Million: 21 years old
The Early Rise: From Oviedo to Instagram Fame
Stephen Deleonardis began his journey by attending Oviedo High School, but he was never destined for a traditional career path. He first caught the public eye as a child, uploading pranks and antics to Instagram.
His "do anything" attitude—famously chugging a full bottle of vodka almost instantly—earned him the nickname "SteveWillDoIt" and garnered over 2.8 million followers and 180 million views on the platform.
His early success caught the attention of Kyle Forgeard and the NELK Boys. Joining this group proved to be a pivotal moment for Steve Will Do It net worth, as it integrated him into one of the most successful lifestyle brands in North America.
The YouTube Era and the Move to Rumble
In May 2019, Steve launched his self-titled YouTube channel. His very first video gained a million hits, and the channel eventually grew to over 4.12 million subscribers. However, his YouTube journey hit a major roadblock in 2022 when his channel was permanently banned.
Despite the loss of a major platform, Steve proved his resilience.
He pivoted to Rumble, a video-sharing platform and YouTube competitor. Steve’s involvement with Rumble was so significant that he was present at the New York Stock Exchange in September 2022 when the company went public.
It is rumored that Steve was granted pre-IPO shares for joining the platform full-time, which could further skyrocket his wealth depending on the stock's performance.
Currently, his annual income remains a massive $1.5 million, fueled by Rumble, Instagram, and lucrative sponsorships, particularly from online casinos.
The NELK Empire: Full Send and Happy Dad
A massive portion of Steve Will Do It net worth is tied to his role in the NELK Boys' business ventures. Steve, alongside Jesse Sebastiani and Kyle Forgeard, helped build the Full Send lifestyle brand into a juggernaut.
- Full Send Clothing: This apparel brand alone brings in over $100 million in yearly revenue, netting the group roughly $70 million in annual profits.
- Happy Dad Hard Seltzer: Steve, a self-proclaimed beer connoisseur, became the face of this hard seltzer company. Since its release, Happy Dad has sold millions of cans, using a marketing strategy that pushes boundaries to stand out in a crowded market.
Steve’s bold personality is credited as a major reason for the brand’s rapid growth.
Strategic Investments: NFTs and the Metaverse
Steve is a risk-taker who isn't afraid of new technology. In January 2022, Steve and the NELK members launched the Full Send Meta Card NFT collection.
- The Launch: 10,000 limited-edition cards were released at roughly $2,300 (0.75 ETH) each.
- The Result: The collection sold out in minutes, raking in $23 million. Over 121,000 people joined their Discord server within 12 hours of the announcement.
- The Future: While the value of the cards has fluctuated (averaging about $600 or 0.35 ETH recently), the brand plans to expand these digital assets into real-world perks, including access to lounges, festivals, gyms, and restaurants across North America and the metaverse.
A Million-Dollar Car Collection
When he isn't giving away cars to fans—like the time he gifted a Tesla Model X to a random follower—Steve is investing in his own world-class garage. His collection is a mix of luxury and rare performance vehicles that often appreciate in value.
- 2021 Lamborghini Huracan (Happy Dad Edition): Valued at $300,000, featuring custom stitching and stars on the ceiling.
- 2021 Rolls-Royce Cullinan: A personal favorite of Steve’s, worth $500,000.
- Ferrari 455 Spider: A flashy addition with a $250,000 price tag.
- Maybach Sprinter: A rewired, one-of-a-kind machine worth $250,000.
- The Crown Jewel: A rare, one-of-ten McLaren worth $1 million.
With guidance from experts like Million Dollar Wheels host RD Whittington, Steve treats his car collection as a "slicker" version of a bank account, focusing on models destined to appreciate.
Philanthropy and the "Baller" Lifestyle
Part of what makes the Steve Will Do It net worth story so unique is how he spends his money. He has gained immense popularity for his "flashy" generosity. One of his most famous moments involved meeting President Donald Trump and gifting him a presidential Rolex wristwatch.
This blend of eccentric living and high-stakes gift-giving has helped maintain his viral status, even when traditional platforms like YouTube shut him out.
Summary: How Steve Will Do It Built His Fortune
Steve Deleonardis’s $5 million fortune is the result of three core philosophies:
- Risk-Taking: Whether it's the "Take the risk" mantra or investing in pre-IPO shares, he leans into uncertainty.
- Brand Synergy: He leveraged his personal fame to fuel the success of Happy Dad and Full Send, creating a self-sustaining ecosystem of wealth.
- Platform Independence: By moving to Rumble and building a massive Instagram presence, he proved that his brand is bigger than any single social media site.
From viral challenges to a diversified portfolio of startups, cars, and crypto, Steve has proven that "Winners win, and losers hate." As his current investments mature, the sky is the limit for this Florida-born entrepreneur.
