If you’ve spent any time on social media over the last few years, you’ve likely seen a muscular, shirtless man devouring raw liver and bull testicles while preaching the virtues of a primitive lifestyle. Known to the world as the "Liver King," Brian Johnson has turned a controversial "Ancestral Living" philosophy into a massive business empire.
But beyond the viral stunts and the "primal" persona, many fans and critics alike are left wondering: What is the Liver King net worth?
While Johnson has made bold claims on social media that his net worth sits as high as $310 million, more conservative financial estimates place his actual illiquid net worth closer to $12 million.
However, even at this lower figure, his business success is undeniable. With his wellness enterprises and personal brand generating a reported $100 million in annual revenue, Johnson has successfully leveraged his "primal" identity into a supplement and real estate powerhouse.
From Pharmaceutical Sales to the Throne of the Liver King
The man behind the beard, Brian Johnson, was born in San Antonio, Texas, on April 7, 1977. Long before he was a social media sensation, Johnson was a fitness fanatic who struggled with severe bullying in his youth. He eventually earned a bachelor’s degree in applied science in biochemistry from Texas Tech University in 2000.
After dropping out of medical school, Johnson took a high-paying job at a pharmaceutical company. It was during this time that he met his future wife, Barbara—now known to fans as the "Liver Queen"—while snowboarding.
The couple eventually founded a vertically integrated dentistry practice called Dentiq Dentistry in Texas.
They launched the business with an initial $500,000 investment and grew it significantly before selling it in 2010 for an undisclosed sum. This exit provided the capital that would eventually fund the launch of the Liver King brand.
The Core of the Empire: Supplement Startups
The primary driver of the Liver King net worth is his collection of supplement brands. Johnson’s business model is built on "Ancestral Living," which encourages followers to adopt a paleo diet and push the body to its physical limits.
Ancestral Supplements
Ancestral Supplements is Johnson’s flagship company. The brand sells animal-organ-based products, specifically protein powders and pills made from beef liver and other organs.
- Website Revenue: The site attracts roughly 175,000 unique monthly visitors. With an average order value of $80 and a 2% conversion rate, the website alone generates between $3 million and $4 million in annual revenue.
- Amazon Sales: Public estimates suggest that sales on Amazon could bring in an additional $24 million annually.
- Profitability: With an average industry profit margin of 38% for supplements, this business likely generates between $380,000 and $3 million in annual profit.
Other Wellness Ventures
Beyond his flagship brand, Johnson has a stake in several other successful companies, including:
- Heart and Soil: A weight-loss supplement company generating approximately $5 million in revenue.
- The Fittest: A strength-focused brand with revenue slightly under $5 million.
- Medicine Man Plant Co.: A mushroom-based supplement venture that earned $1 million in its first year.
While Johnson is a majority stakeholder in Ancestral Supplements, he is believed to be a minority stakeholder in these other brands, adding further diversity to his investment portfolio.
Liver King Real Estate: The Austin "Liver Ranch"
A significant portion of the Liver King net worth is tied up in physical assets. Johnson and his family reside in a sprawling 8,300-square-foot Spanish-style mansion in Austin, Texas.
- The Mansion: Based on data from Zillow, similar homes in the area are valued at an average of $7 million. However, based on the specific amenities shown in house tours, analysts estimate the property is worth approximately $4 million.
The home features high-end wellness facilities, including a sauna, steam shower, and a pool.
- The Liver Ranch: In addition to the main residence, Johnson owns "Liver Ranch" in the Austin area. This property spans six to ten acres and includes a pond, space for livestock like cows and hens, a garage, and two additional houses.
The value of this ranch, including its specialized facilities, is estimated at roughly $1 million.
The Steroid Controversy and Brand Impact
The Liver King’s rise to fame was built on the claim that his "mutant" physique was the natural result of eating raw organs and following his nine ancestral tenets. However, his reputation was put in jeopardy when leaked emails revealed he was spending upwards of $11,000 per month on growth hormones and performance-enhancing drugs.
In a YouTube video titled "Liver King Confession… I Lied," Johnson admitted to using steroids, citing severe self-esteem issues from his past.
Following this revelation, he faced a $25 million lawsuit from customers who accused him of fraud and deceptive marketing. While the lawsuit was eventually dropped, the scandal raised questions about the long-term stability of the Liver King brand.
The Liver King Investment Strategy
Despite the controversies, Brian Johnson’s financial success offers several takeaways for modern investors. His strategy revolves around vertical integration and owning the entire supply chain of the lifestyle he promotes.
- Invest in What You Know: Johnson’s background in biochemistry and his wife’s medical expertise provided a natural foundation for their wellness startups.
- Total Commitment: Johnson’s mantra is to "send it" fully. He believes that the best investments are those done seriously and fully, rather than "half-assing" a project.
- Real Estate Stability: By holding significant value in residential real estate—which was one of the best-performing asset classes of 2022—Johnson has balanced his riskier startup ventures with tangible, appreciating assets.
Summary of the Liver King Net Worth in 2025
As we move through 2025, the Liver King net worth remains a topic of intense fascination. While the $310 million figure often cited by Johnson himself likely includes highly optimistic valuations of his private companies, his $12 million illiquid net worth is firmly supported by his real estate holdings and successful supplement brands.
From a pharmaceutical salesman and dentist practice owner to a global fitness icon with a $100 million annual revenue stream, Brian Johnson has proven that a bold identity, paired with a savvy business mind, can create an empire—even if it is built on a foundation of raw liver and controversy.
