Inside the Full Send Empire: The Real Kyle Forgeard Net Worth Revealed

Kyle Forgeard is no longer just a "YouTube prankster." In 2025, he stands as a blueprint for the modern creator-entrepreneur. As the driving force behind the NELK Boys and the Full Send brand, Forgeard has successfully transitioned from viral videos to a diversified business empire.

Kyle Forgeard Net Worth at a Glance (2025)

Who is Kyle Forgeard? (Background & Early Life)

Born on July 12, 1994, in Mississauga, Ontario, Kyle Forgeard grew up in a typical Canadian suburb. Raised by his parents, Rick and Gayle, alongside his sister Chantal, Kyle’s early life showed few signs of the multi-millionaire lifestyle he leads today.

His journey into content creation began at Ryerson University (now Toronto Metropolitan University), where he studied filmmaking. However, the rigid structure of traditional academia didn't suit his vision.

The $100,000 Risk

In a move that defined his career, Kyle dropped out of university to focus on his YouTube channel, NelkFilmz. The stakes were incredibly high—to fund the brand's first major merchandise drop, his parents, Rick and Gayle Forgeard, took out a $100,000 mortgage on their family home. This gamble became the "Full Send" moment that catapulted them to success.

The Viral Turning Point

While Kyle had been posting since 2010, the world took notice in 2015 with the infamous "Coke Prank on Cops." By misleading officers into thinking they had illegal substances—only to reveal cases of Coca-Cola—the video garnered tens of millions of views and established the NELK "brand" of high-stakes, controversial comedy.

Breaking Down the $25M Fortune: Key Revenue Streams

Most YouTubers rely on "AdSense" (advertisement revenue). Kyle Forgeard, however, built a business that thrives without it. After being demonetized by YouTube for their controversial content, Kyle turned a crisis into a goldmine.

1. The Full Send Apparel Empire

The backbone of Kyle's wealth is Full Send. Instead of a standard clothing store, Kyle adopted the "Supreme" model: limited-edition "drops" that sell out in minutes.

• Revenue: In 2020 alone, the merchandise wing reportedly generated $50 million.
• Strategy: By creating scarcity, every drop becomes an event, ensuring high profit margins and zero leftover inventory.

2. Happy Dad Hard Seltzer

Launched in 2021, Happy Dad is perhaps Kyle’s most valuable long-term asset. Unlike traditional "skinny can" seltzers marketed toward women, Happy Dad targeted the "frat-bro" and sports-fan demographic with regular-sized cans.

• Valuation: With the company valued at approximately $250 million, Kyle’s estimated 10% stake alone accounts for a significant portion of his net worth.

3. The Full Send Podcast

The Full Send Podcast is a media juggernaut. By hosting figures like Donald Trump, Elon Musk, Mike Tyson, and Dana White, Kyle has moved from the "prank" niche into the mainstream media landscape. The podcast generates millions through direct sponsorships and platform deals (including a move to Rumble).

Savvy Investments & Asset Portfolio

Kyle Forgeard’s financial strategy is a masterclass in diversification. While many creators burn through cash on depreciating assets, Kyle has funneled his earnings into high-growth sectors, ensuring his net worth remains stable even as social media trends shift.

Real Estate: The Newport Beach Headquarters

Kyle currently operates out of a luxury residence in Newport Beach, California. Rather than a standard home, this property serves as the "Full Send House," functioning as both a living space and a high-end content studio.

• Smart Tax Strategy: By utilizing the home as a primary place of business, Kyle and his team can write off significant portions of the property expenses.
• Asset Value: While the specific purchase price of his current base is private, luxury properties in this specific Newport Beach pocket range from $5 million to over $20 million. This real estate serves as a tangible anchor for his wealth.

Web3 and the $23M NFT Success

In 2022, Kyle and the NELK Boys made one of the most successful entries into the Web3 space with the Full Send Metacard NFT.

• The Drop: They minted 10,000 NFTs at roughly 0.75 ETH each (about $2,300 at the time).
• The Result: The collection sold out in less than 10 minutes, netting the group $23 million in a single day.
• Ongoing Value: While the NFT market has cooled, the project remains a core part of the Full Send ecosystem, offering holders exclusive access to parties, gyms, and early merchandise drops.

Crypto Holdings & Startups

Kyle has been vocal about his investments in Bitcoin and other digital assets, reportedly diverting millions of dollars into the crypto market during the 2020-2021 bull run. Beyond digital currency, he has invested in several tech and consumer startups, further insulating his fortune from the volatility of YouTube AdSense.

The "NELK Effect": Why He Outperforms Traditional Creators

Kyle Forgeard's wealth is unique because it was built on de-platforming. When YouTube demonetized his channel due to the edgy nature of his content, it forced him to build a "direct-to-consumer" business.

"We don't need the advertisers. We have our own products, our own fans, and our own distribution." — Kyle Forgeard

By owning the entire vertical—from the production (Full Send Podcast) to the product (Happy Dad) to the distribution (Full Send limited drops)—Kyle retains a much higher percentage of revenue than a standard creator who relies on brand deals.

Future Outlook & The Personal Side of the Fortune

As we look toward 2026, Kyle Forgeard’s net worth is not just stable; it is scaling. By moving away from the "creator" label and stepping into the role of a "holding company" owner, Forgeard has ensured his wealth isn't tied to a single platform's algorithm.

Future Outlook: Scaling the Empire (2025–2026)

The next chapter for Kyle involves turning the Full Send brand into a global consumer goods powerhouse.

• Global Expansion: Happy Dad is currently eyeing international markets, particularly in Europe and Australia, where the "Full Send" lifestyle has a massive following.
• Diversified Ventures: Beyond hard seltzer, the group is expanding into Full Send Supplements and Full Send MMA, aiming to capture the massive fitness and combat sports markets.
• The Rumble Deal: As traditional platforms become more restrictive, Kyle has secured lucrative partnerships with platforms like Rumble, ensuring high-value distribution for their uncensored content.

Kyle Forgeard’s Lifestyle: Cars and Assets

Kyle’s wealth is reflected in his high-end taste in automotive engineering. While he often uses vehicles for content stunts, his personal collection has featured:

• Lamborghini Huracán: A staple of the "YouTube millionaire" starter pack, often customized with Full Send branding.
• Audi R8: Known for its daily drivability and sleek performance.
• Luxury SUVs: Frequently seen in vlogs, these vehicles are used to transport the entire NELK crew during their global tours.

Kyle Forgeard: Personal Stats & FAQ

To wrap up, here are the quick facts that fans and investors frequently search for regarding the leader of the NELK Boys.

Frequently Asked Questions (FAQ)

1. What is Kyle Forgeard’s net worth in 2025?

Kyle Forgeard's net worth is estimated at $25 million. This is a combination of his liquid cash, real estate, and equity in multimillion-dollar companies like Happy Dad and Full Send.

2. How did Kyle Forgeard get rich?

He built his fortune by leveraging a massive YouTube audience to sell direct-to-consumer products. While he started with pranks, his real wealth came from Full Send merchandise drops and the launch of Happy Dad Hard Seltzer.

3. Does Kyle Forgeard still live in Canada?

No. While he is originally from Mississauga, Ontario, he relocated to California years ago to better manage his business ventures and collaborate with US-based creators.

4. How much did Kyle Forgeard make from the NFT drop?

In 2022, Kyle and the NELK Boys generated $23 million in a single day through the sale of their Full Send Metacard NFT collection.

5. Why was Kyle Forgeard demonetized on YouTube?

YouTube demonetized the NELK channel for "creating content that encourages viewers to ignore COVID-19 safety protocols." However, this forced the brand to focus on their own products, which ultimately led to a massive increase in Kyle's personal net worth.