Jordan North's net worth remains a bit of a mystery, though recent estimates put it at around £730,000 ($950,000). Many fans want to know how much this British radio DJ and television presenter from York has made.
His monthly income looks pretty good at $13,520 to $18,480, which works out to weekly earnings of $3,380 to $4,620. His earnings in the last year show strong growth, estimated between $161,160 and $220,680. These numbers might not show the whole picture.
His career took off after he became the runner-up on series 20 of I'm a Celebrity…Get Me Out of Here! in 2020. His BBC earnings stayed under £150,000 before July 2021, but his financial situation has likely changed quite a bit since then.
This piece explores the different ways Jordan North makes his money. We'll look at how accurate these estimates might be and see how his growing fame has boosted his earning potential.
How Jordan North Built His Career
Jordan North started his radio career as a teenager at Blackpool Pleasure Beach's in-house station. This first taste of broadcasting lit a fire that shaped his path to becoming one of the UK's most popular radio personalities.
From university radio to national fame
Jordan earned a First Class degree in Media Production from the University of Sunderland in 2011. His college years were spent behind the mic at Spark Sunderland, the student station. "The thing I learnt the most was you've got to try new things. I literally did every show," Jordan said about his time at university radio.
His hard work led to a win in Bauer Radio's competition to find new talent during his final year. This victory landed him a Sunday show on The Hits Radio – his first big break. After graduating, he built his portfolio at stations like Preston FM and Capital Manchester.
Key roles at BBC Radio 1 and Capital
Jordan's time at the BBC started in a behind-the-scenes role as a researcher and producer at BBC Radio 5 Live. He became a freelance cover presenter at BBC Radio 1 in 2014, and his reliability earned him the nickname "Radio 1's supply teacher".
His dedication at Radio 1 brought steady advancement:
- 2018: He landed his first regular slot hosting the Sunday morning Greatest Hits show
- 2020: September saw him move to the weekend 11am-1pm slot
- 2021: He took the prime drivetime show with Vick Hope
Jordan left BBC Radio 1 in February 2024 after 10 years. Capital quickly snapped him up as their new breakfast show host, teaming him with Chris Stark and Sian Welby from April 2024. The show's audience grew by over 400,000 listeners under Jordan's watch.
Podcasting and TV appearances
Jordan's media presence extends beyond radio. Since March 2018, he and etiquette expert William Hanson have hosted "Help I Sexted My Boss". This comedy advice podcast helps listeners tackle modern problems. The show's success led to a nomination for Best Entertainment Podcast at the 2020 British Podcast Awards.
His TV career took off after an impressive run on I'm A Celebrity…Get Me Out of Here! in 2020, where he finished second to Giovanna Fletcher. This opened doors to shows like Catchphrase, The Wheel with Michael McIntyre, Blankety Blank, and Ant & Dec's Saturday Night Takeaway.
Jordan puts it best: "I'm on the radio every day doing a job that I love, and I feel very lucky. As long as I've got the radio, anything else that comes along, I'm happy". This mindset and strong work ethic have helped Jordan's career and net worth grow across media platforms.
Breaking Down Jordan North’s Net Worth
Let's take a closer look at this beloved radio personality's financial growth. Jordan North's wealth has grown remarkably since his university radio days, and his 2025 numbers tell an interesting story.
Estimated net worth in 2025
Recent financial data shows Jordan North's estimated net worth at £730,000 ($950,000). This represents his success from a decade-long broadcasting career and recent career moves. His earnings are impressive – between $13,520 and $18,480 monthly, which works out to $3,380-$4,620 weekly. In the last year, he earned between $161,160 and $220,680.
These numbers show huge growth from his early career. His BBC earnings before July 2021 were nowhere near £150,000. His 2024 move to Capital's breakfast show came with a bigger paycheck that boosted his overall worth.
How accurate are these figures?
We need to be careful with celebrity net worth figures. Celebrities rarely share their exact earnings or assets, and much of their financial information stays private. These calculations usually rely on public information about contracts and appearance fees, but might miss private investments or business ventures.
The timing of information matters too. Net worth estimates can quickly get outdated, especially for rising stars like Jordan whose career changed after I'm A Celebrity. These numbers don't usually include expenses, taxes, and management fees that cut into gross income.
Different celebrity net worth websites use their own methods to calculate these figures. Right now, only Jordan, his accountant, and maybe close family members know his true financial position.
What is Jordan net worth compared to peers?
Jordan's estimated wealth puts him solidly in the middle range among UK radio personalities. BBC Radio 1's veteran presenters with decades of experience usually earn more and have built up more wealth. To name just one example, established names like Greg James and Scott Mills have higher net worth figures, mainly because they've been around longer and have multiple income streams.
His financial position matches other radio personalities who've successfully moved into television and podcasting. His path looks similar to other radio hosts who got bigger recognition through reality TV shows.
Capital's breakfast show move puts him among commercial radio's top earners. The breakfast slot brings in premium salaries because it drives station ratings and advertising revenue. Jordan's growing bank balance shows both his rising profile and smart career choices rather than just time in the industry.
Jordan still has room to grow when you look at multimedia giants like Graham Norton or Chris Evans. Their decades of work and business ventures have led to much bigger net worth figures.
Where the Money Comes From
Jordan North's financial success stems from multiple revenue streams. His smart money moves have created an impressive portfolio of income sources.
Sponsorships and brand deals
Jordan's marketability shot up after his I'm A Celebrity appearance. Brand experts predicted he would rake in advertising deals and TV appearances worth up to £1 million within 12 months after the show. This prediction lines up with what happened to other contestants like Jacqueline Jossa, who turned her popularity into money-making opportunities.
His role at Capital Breakfast has led to some big-name brand collaborations. He starred in a 2024 ad campaign that brought together Chris Stark, Siân Welby, and music stars like Billie Eilish and Ed Sheeran. These deals usually pay top dollar to presenters at his level.
"Help I Sexted My Boss" podcast has become another goldmine for brand deals. Jordan talks at industry events about how smart brand collaborations stimulate their success. He knows how to use his podcast's popularity to attract advertisers.
Radio and podcast income
Jordan's BBC Radio 1 salary stayed under £150,000 yearly before 2021. He never made it to the BBC's high-earner list. His switch to Capital's breakfast show in 2024 came with a bigger paycheck that matched the show's value to the network.
Successful podcasts make money through:
- Sponsorship and advertising
- Subscription models
- Live events and tours
Major podcast deals in 2024 show the industry's worth. "Call Her Daddy" landed a $125 million deal while "SmartLess" signed for $100 million. Jordan's podcast hasn't hit these numbers yet, but it shows what's possible in this space.
TV appearances and reality shows
I'm A Celebrity…Get Me Out of Here! brought Jordan quick cash and lasting benefits. Reports suggest contestants pocket "tens of thousands" to appear. That same season, Olympic champion Mo Farah took home £300,000.
PR expert Mark Borkowski explains the long-term value: "Someone like Jake Quickenden went on this show (in 2014) and then did incredibly well for 12 months afterwards and Jordan is that kind of figure".
Social media monetization
Jordan's large Instagram following brings in an estimated $13,520–$18,480 monthly, adding up to $161,160–$220,680 yearly. These numbers come from analyzing follower counts, engagement rates, and viewership figures.
Sponsored content makes up most of his social media earnings. With 889,174 Instagram followers, he can charge premium rates for promotional posts. Jacqueline Jossa, who won I'm A Celebrity the year before Jordan, earns up to £9,500 per sponsored Instagram post.
Jordan's smart use of multiple platforms has built him a strong financial base that grows with his rising fame.
How His Fame Boosted His Earnings
Jordan North's life changed forever after a single television appearance in 2020. His spot on the twentieth series of I'm A Celebrity…Get Me Out of Here! made him a household name. This appearance started a financial growth pattern that continues to this day.
Impact of I'm A Celebrity
Jordan finished as runner-up to Giovanna Fletcher in December 2020. He won the nation's heart despite facing terrifying challenges like being trapped in a snake-filled coffin and eating a sheep's penis.
His heartwarming references to Turf Moor (Burnley FC's stadium) as his "happy place" became iconic. These references unexpectedly turned charitable – he raised £20,000 for a Burnley hospice while staying in the castle.
The show's success went beyond just making him famous. "After my reality TV stint, I felt inspired to take more risks," Jordan explained. "I used to turn a lot of work down… Now I'm like, 'Let's do it. If it goes wrong it goes wrong.' I've just got more confidence". Industry experts noticed his profile had "sky-rocketed," and this new confidence turned into financial rewards.
Instagram follower growth
His TV exposure dramatically boosted his social media presence. His Instagram account now has 734,330 followers and grows by about 151 followers each day. The numbers show his strong social media performance:
- 1.70% engagement rate
- Average of 12,809 likes per post
- About 101 comments per post
These stats directly affect his earning power. Jordan can now earn between $62 and $749 for each sponsored Instagram post. This creates a reliable extra income stream.
New opportunities post-show
Life after I'm A Celebrity brought many chances for Jordan. Besides advancing his radio career, he appeared on several TV shows:
- Celebrity Big Brother: Late and Live
- Ant & Dec's Saturday Night Takeaway
- Top of the Pops (replacing Fearne Cotton)
His upcoming role hosting Capital FM's breakfast show from April 2024 marks the peak of his career growth. Jordan shared his excitement: "Getting to host Capital Breakfast has always been a dream of mine and it's a once-in-a-lifetime opportunity that I simply couldn't turn down".
The show gave Jordan's team exactly what they wanted – "a spot with a bigger audience". The financial rewards have followed naturally.
How Net Worth is Estimated for Influencers
You might be curious about how websites come up with Jordan North's net worth. These estimates rely on complex metrics and algorithms to calculate an influencer's financial value.
Metrics used in income calculators
Popular calculators look at several factors to determine how much an influencer might earn. The estimates include known salaries, real estate holdings, divorce records, royalties, lawsuits, and endorsements. Each social media platform has its own way of paying creators, so calculators need to analyze these platform-specific structures.
Engagement rate and audience size
Follower count plays a role, but engagement rate remains the best way to assess value. Instagram's average engagement rate is 3%, which is a lot higher than Facebook or Twitter's 0.5-1%. Small accounts with under 1,000 followers see 7.2% engagement on average. Accounts with more than 100,000 followers drop to 1.4%.
These engagement numbers directly affect potential earnings:
- Under 10,000 followers: $10-$100 per post
- 10,000-100,000 followers: $100-$500 per post
- 100,000-1 million followers: $5,000-$10,000 per post
Limitations of algorithmic estimates
The biggest problem with these calculations is they often miss major assets like private investments or real estate portfolios hidden in complex structures. This explains why Jordan's net worth estimates vary so much between sources. One industry insider puts it simply: "When you're as wealthy as some of the people we appraise, a lot of times, people won't even know their own net worth".
Conclusion
Jordan North's rise from a university radio enthusiast to a mainstream media personality mirrors his financial success. His estimated net worth of £730,000 shows how smart career choices and growing media presence can build wealth. His story proves that radio personalities can create substantial income from various sources.
His appearance on I'm A Celebrity changed everything. Before the show, his BBC salary was under £150,000. The exposure catapulted his weekly earnings to between $3,380 and $4,620, showing how reality TV can boost someone's market value. Industry experts weren't surprised – they predicted his castle appearance would lead to deals worth close to £1 million.
His recent switch to Capital's breakfast show marks another big step up. Jordan calls it "a once-in-a-lifetime chance" that will likely push his net worth even higher. On top of that, his successful podcast and growing social media following create extra income streams that make his financial position stronger.
Net worth calculations aren't always perfect. Celebrity wealth figures should be taken with a grain of salt since private investments and business deals often stay hidden from public view. Yet Jordan's growing influence across multiple platforms suggests his wealth will keep climbing.
Jordan's story shows what modern media success looks like. He started at a local pleasure beach radio station and worked his way up to national fame. His success proves that while talent is important, knowing how to adapt to different media platforms matters just as much in today's entertainment world.
FAQs
Q1. How did Jordan North start his career in radio?
Jordan North began his radio journey as a teenager at the Blackpool Pleasure Beach in-house station. He later honed his skills at university radio before winning a Bauer Radio competition, which led to his first professional show on The Hits Radio.
Q2. What was Jordan North's breakthrough moment in his career?
Jordan's career took a significant turn after his appearance on "I'm A Celebrity…Get Me Out of Here!" in 2020, where he finished as the runner-up. This exposure dramatically increased his popularity and opened up numerous opportunities in television and advertising.
Q3. How much is Jordan North estimated to earn?
Recent estimates suggest Jordan North's monthly earnings range from $13,520 to $18,480. His net worth is estimated to be around £730,000 ($950,000), though these figures may not account for all his income sources and assets.
Q4. What are Jordan North's main sources of income?
Jordan's income comes from multiple sources, including his radio work (previously at BBC Radio 1 and now at Capital FM), podcast hosting, television appearances, sponsorships, brand deals, and social media monetization through platforms like Instagram.
Q5. How has Jordan North's move to Capital FM affected his career?
Jordan's move to host Capital FM's breakfast show in 2024 marks a significant milestone in his career. This high-profile position likely came with a substantial salary increase and has further boosted his public profile, potentially leading to more lucrative opportunities in the future.
