Circadian Optics began its Shark Tank trip with a bold pitch – $750,000 for just 10% equity, which valued the company at $7.5 million. The ambitious request came with solid backing. Founder Amber Leong showcased impressive numbers: $4 million in actual sales and a 70% profit margin.
The company's growth soared after its Shark Tank appearance. Their lifetime sales reached $7.4 million, while annual revenue grew to about $5 million. The show's exposure brought a huge boost to their website traffic, sales, and social media presence. The company now has an estimated worth of $9 million, growing at 20% each year.
In this piece, we'll take a closer look at this light therapy company's financial path – from its initial Shark Tank valuation to where it might be in 2025. You'll learn about Amber Leong's compelling story and what makes their products like the Lampu unique. We'll also see how their strategic moves after Shark Tank led to their current success.
Circadian Optics Net Worth in 2025: Where Do They Stand Now?
Circadian Optics' net worth ranges between $15-60 million in 2025, showing impressive growth since its Shark Tank appearance. This light therapy company managed to keep expanding steadily despite market ups and downs, becoming a leader in wellness technology.
Valuation at the time of Shark Tank
Amber Leong stepped into Shark Tank with her company Circadian Optics. She set her company's original value at $7.5 million and asked for $750,000 for 10% equity. The Sharks raised their eyebrows at this bold valuation, but Leong had the numbers to back it up. The company boasted $7.4 million in lifetime sales and $4 million in yearly revenue with impressive 70% profit margins.
Mark Cuban and Lori Greiner struck a deal with Leong. They offered $750,000 for 20% equity, which valued the company at $3.75 million. The Sharks also added a personal touch by including an extra $50,000 for Leong's parents.
The company's products, including their popular Lampu model, proved successful through strong Amazon sales and direct-to-consumer purchases at $57.99 per unit.
Estimated net worth in 2023 and 2024
Circadian Optics grew steadily after its Shark Tank debut. Thrasio, a company that buys successful Amazon-based businesses, acquired it in October 2020. This acquisition helped speed up its growth.
The company's worth grew to about $10 million by 2023. Product innovation and smart marketing helped them reach more customers. They also expanded into new markets, especially with growing interest in light therapy for mental health and sleep issues.
The company's value kept rising in 2024. Market reports showed their Light Therapy Lamp market reached $100 million, and Circadian Optics held a large share. They sustained yearly revenue of about $5 million, building a solid financial base.
Current net worth in 2025 and growth rate
Market analysts differ in their 2025 projections for Circadian Optics. Conservative estimates value the company at $15 million, while optimistic ones suggest up to $60 million.
These varying estimates come from different ways of assessing growth potential. Lower estimates focus on international expansion and new product lines. Higher valuations factor in diversification strategies and global growth plans.
The company grows by about 20% each year, outperforming many wellness technology competitors. The light therapy market should grow at 10.5% CAGR from 2026 to 2033. This trend could help Circadian Optics reach $250 million by 2033.
Many Shark Tank companies spike quickly then plateau. Circadian Optics takes a different path with steady, reliable growth. Smart distribution choices, product innovation, and rising interest in wellness technologies support this sustainable growth pattern.
Amber Leong’s Journey: From Malaysia to Shark Tank
The impressive Circadian Optics net worth shark tank success has an extraordinary personal story. Amber Leong's trip from a small Malaysian town to the Shark Tank stage stands as one of the show's most inspiring success stories.
Early life and family sacrifices
Amber Leong's childhood in Malaysia was modest and far from the business world she would later join. She lived without air conditioning in her childhood home – a tough reality in Malaysia's tropical climate. All the same, her parents saw her potential and made incredible sacrifices to support her dreams.
Life changed for Leong when she got the chance to study in the United States at age 20. Her parents gave up their retirement savings—about $20,000—to pay for her education. Their remarkable faith in their daughter's future became a moment that brought tears to the usually stoic Sharks during her pitch.
Leong faced what many international students deal with in her early American years: adjusting to the culture, missing home, and money worries. These challenges helped build the grit and drive that would shape her business approach.
Health crisis and motivation to build Circadian Optics
Leong's life changed drastically soon after she arrived in the United States. Doctors diagnosed her with Toxic Shock Syndrome, a rare condition that threatened her life. They gave her a 50-50 chance to live. This close call with death made her think hard about her life's purpose.
Minnesota's long, dark winters began affecting Leong during her recovery. She started showing signs of seasonal affective disorder (SAD). The lack of sunlight hurt her mood, energy, and overall health.
Leong started looking into light therapy instead of accepting these problems. She found that existing light therapy lamps looked too clinical and unattractive. Users felt ashamed to show them. This market gap, plus her own needs, led to Circadian Optics—beautiful, effective light therapy lamps people would want to display in their homes and offices.
Corporate career and transition to entrepreneurship
Leong built a strong career at Target Corporation in Minneapolis before starting Circadian Optics. Her health crisis had given her a bigger mission—she wanted to create something that would make people's lives better.
Leong and her husband Kin Chee launched Circadian Optics in 2016. They used their savings to start the company and designed attractive light therapy lamps that worked well and matched modern decor.
The switch from a stable corporate job to running a business wasn't simple. Leong's corporate experience helped her dodge common startup mistakes. She used her knowledge of marketing, supply chain management, and financial planning to grow Circadian Optics from startup to million-dollar company.
Leong had already shown her business skills by the time she appeared on Shark Tank in 2019. The company was making $4 million in yearly sales. Her personal story and impressive business numbers created what would become one of Shark Tank's most memorable pitches.
The Shark Tank Pitch That Changed Everything
A breakthrough moment for Circadian Optics came when founder Amber Leong appeared on Shark Tank in 2019. She delivered one of the most compelling pitches the show had ever seen.
Original ask and company valuation
Leong walked into the Tank with confidence, asking for $750,000 for just 10% equity. This valued her light therapy lamp company at $7.5 million. Her numbers backed up this ambitious ask. The company had generated $7.4 million in lifetime sales since 2016, with $4 million coming from 2018 alone. She projected $5.6 million in sales for 2019 with $1.3 million in profit.
The Sharks questioned her high valuation. Leong explained that her products sold at $57.99 with an impressive 70% profit margin. She made it clear that money wasn't everything – she wanted a strategic collaborator who could help her expand into retail markets. Until then, the company had sold exclusively online.
Shark reactions and emotional connection
The mood in the Tank shifted dramatically as Leong shared her story. She told them how her parents spent their retirement savings to send her from Malaysia to America for education. Just months after arriving, she almost lost her life to Toxic Shock Syndrome.
Her story touched everyone deeply. Kevin O'Leary, known as the toughest Shark, had tears in his eyes. Mark Cuban spoke from the heart: "You represent why we all do this show… It doesn't matter where you come from, if you put your mind to it, anything is possible. You represent everything great about entrepreneurship, the American dream".
Final deal with Lori Greiner and Mark Cuban
Two teams quickly formed after her presentation. Mark Cuban and Lori Greiner teamed up to offer $750,000 for 20% equity. They added something special – an extra $50,000 as a gift for her parents.
Leong responded with genuine emotion: "I know I should negotiate and be a good business partner." The gesture moved her so much that she immediately said, "But I'm here for Lori and Mark. You have a deal".
Match against other offers
Barbara Corcoran and Kevin O'Leary formed another team. They matched the $750,000 for 20% equity offer. Kevin highlighted their connections could double Circadian Optics' sales and help with manufacturing.
Guest Shark Rohan Oza stood alone in not making an offer. He explained honestly that while Leong impressed him, he couldn't add enough value to her business.
The $50,000 gift for Leong's parents sealed the deal. Though this pitch became one of Shark Tank's most memorable moments, reports suggest the deal with Cuban and Greiner might not have closed. Neither Shark lists the company on their websites.
The Shark Tank appearance turned out to be a great way to get exposure that helped stimulate Circadian Optics' growth over the last several years.
What Makes Circadian Optics Lamps Stand Out?
Circadian Optics built its impressive net worth after Shark Tank by taking a fresh look at light therapy devices. They turned clinical-looking lamps into stylish decor pieces that doubled as therapeutic tools.
Design and esthetics for office use
Amber Leong started Circadian Optics when she found existing light therapy options were "a total eyesore". This realization shaped her core design philosophy. She wanted to create lamps people would display proudly, not hide away.
Each model now shows off clean lines and modern looks. The bold design makes these lamps "conversation pieces". This new approach has reshaped the scene of light therapy. What was once just clinical equipment became a stylish wellness statement at home and work.
Circadian light vs traditional lux
The science powering these lamps runs deeper than standard lighting metrics. Traditional lux measures visible light that leans toward green wavelengths (555 nm). Circadian light targets specific wavelengths that wake up the brain. Each lamp puts out the recommended 10,000 lux brightness with full-spectrum 5500K light that matches natural noonday sunlight.
The UV-free LED technology activates circadian rhythms without harmful radiation. These bulbs last about 50,000 hours, which is substantially longer than fluorescent options.
Popular models like Lampu and Luxy
The Lampu stands out among their bestsellers. It delivers full 10,000 lux through "UV-free LEDs with a 50,000-hour lifespan". Its design balances function with style, making it their best overall model according to independent reviews.
The Luxy model packs the same therapeutic punch in their "most compact and travel-friendly" size. Its small size and strong light output make it perfect for travelers or people with tight spaces.
Customer reviews and Amazon performance
Customer feedback shows real benefits beyond just good looks. Users say the lamps have been "a god send" for sleep cycles. Many report feeling "more energized and alert during the day". Regular users even notice better focus and clearer vision.
This positive response has made Circadian Optics a "top seller on Amazon with thousands of glowing reviews". These results are the foundations of their business success and growing net worth.
Post-Shark Tank Growth and Business Moves
Circadian Optics took several unexpected turns after its Shark Tank appearance that shaped where the company stands today in the market.
Sales performance after the show
The company's memorable Shark Tank appearance led to a huge boost in sales. By 2022, they were making around $4 million in annual revenue. These numbers verified Amber Leong's business model and showed that people just need esthetically pleasing light therapy solutions. Their products received thousands of positive Amazon reviews from users who said the lamps helped them fight depression.
Acquisition by Thrasio
A game-changing moment came when Thrasio acquired Circadian Optics on January 1, 2020. Thrasio specializes in buying successful Amazon-based businesses that make between $1 million and $100 million annually. This big move changed everything for Circadian Optics. Amber Leong seems to have left the company after this, according to her LinkedIn profile as of December 2021.
Retail expansion to Walmart and Best Buy
Circadian Optics grew beyond online sales and reached major retail chains. You could now find their products at Walmart and Best Buy, which was one of Leong's original goals from her Shark Tank pitch. This retail presence made the brand more accessible to everyday consumers.
Product line updates and new models
The company faced some challenges under Thrasio's ownership. Their Amazon store works but looks neglected. The popular Lumos 2.0 Light Therapy Lamp shows up as "Currently unavailable" on their main storefront. On top of that, their social media accounts on Twitter (now X), Facebook, and Instagram have been quiet for several years.
Conclusion
Circadian Optics is set to reach a net worth between $15-60 million by 2025, up from its $7.5 million Shark Tank valuation. This growth shows how well the company's creative light therapy products have done, backed by founder Amber Leong's inspiring story.
The emotional Shark Tank episode became a turning point when Leong shared her story of moving from Malaysia to become an American entrepreneur. Her tale moved even the toughest Sharks to tears. Mark Cuban and Lori Greiner offered $750,000 for 20% equity and gave $50,000 to Leong's parents. This deal brought more than money – it put them in the spotlight.
The company's success goes way beyond their TV fame. They turned clinical light therapy devices into stylish home decorations and created a new market segment. Their popular Lampu and Luxy models deliver effective 10,000 lux therapy that looks more like art than medical equipment.
Thrasio bought the company in 2020, which changed everything. The company expanded to major stores like Walmart and Best Buy. But this change came with Leong's exit and less attention to their online presence.
Circadian Optics grows twice as fast as the rest of the light therapy market. They maintain 20% yearly growth while the industry averages 10.5%. At this rate, they could hit $250 million by 2033.
Unlike other Shark Tank companies that shine briefly then disappear, Circadian Optics keeps growing through real innovation. Their story shows how solving personal health problems can create big business opportunities. Amber Leong's dream of beautiful, effective light therapy now helps homes across America and inspires new entrepreneurs everywhere.
FAQs
Q1. What was the outcome of Circadian Optics' Shark Tank appearance?
Circadian Optics secured a deal with Lori Greiner and Mark Cuban, who offered $750,000 for 20% equity, plus an additional $50,000 for the founder's parents. This appearance significantly boosted the company's visibility and sales.
Q2. How has Circadian Optics grown since its Shark Tank debut?
Since appearing on Shark Tank, Circadian Optics has experienced substantial growth. The company was acquired by Thrasio in 2020, expanded to major retailers like Walmart and Best Buy, and has maintained an estimated yearly growth rate of 20%.
Q3. What makes Circadian Optics lamps unique in the market?
Circadian Optics lamps stand out for their stylish design that doubles as home decor, while still providing effective 10,000 lux light therapy. They use UV-free LED technology and are designed to mimic natural noonday sunlight.
Q4. What is the estimated net worth of Circadian Optics in 2025?
As of 2025, estimates for Circadian Optics' net worth range from approximately $15 million to $60 million, reflecting the company's continued growth and market expansion.
Q5. How has the acquisition by Thrasio affected Circadian Optics?
The acquisition by Thrasio in 2020 led to retail expansion for Circadian Optics. However, it also coincided with the founder's departure from the company and some apparent neglect of their online presence, including dormant social media accounts.
