On average in the USA, there are over 4.5 million new businesses started every year. 4.5 million! That’s rather a lot of competition, and it can be a little unnerving if you’re just one in a sea of 4.5 million trying to make your mark. With that many businesses launching annually in the US, standing out isn’t just a goal, it’s a necessity. But standing out doesn’t just mean putting a lot of money into digital marketing. Yes, having a big online presence can be useful, especially if you’re entering into an industry that thrives on visibility, like e-commerce or tech.
But it’s not the only way to make an impact. Sometimes, standing out simply means surviving beyond the two-year mark. Of that 4.5 million, for instance, nearly 35% won’t survive longer than two years. This won’t just be down to brand awareness or visibility; this will be down to a range of other factors, with one of the most fundamental being the lack of suitable resources to recover when things go wrong. Believe us when we say: things go wrong in business. While you can put a huge amount of effort into planning, forecasting, and strategising for the future, if equipment breaks or a storm hits, no amount of planning will be able to stave off the disruption.
That’s why insurance has become so essential. In another study, it was revealed that nearly 45% of small businesses don’t have insurance in the US, and this is one of the key reasons why they fail to recover after a setback, and fade into obscurity. As a business owner, it’s your job to not only drive growth, but protect all the things that you’re building, ensuring there’s a safety net that can catch your company if it runs into trouble.
You might be thinking at this point: but how can I pay for insurance if I’m just starting out? But the answer to that is easy. You can’t afford not to. While insurance might seem like just another expense during those early, cash-strapped stages, it’s actually one of the most strategic investments you can make. The cost of a small monthly premium, for instance, is nothing compared to the financial impact of a fire, theft, or a lawsuit, and any one of them could wipe out your business overnight.
It’s also important to note that, in 2025, there are so many options out there, with some excellent, tailor-made solutions, and ultimate transparency to ensure you’re not buying any premiums blindly. If you check this insurance calculator, for instance, you can immediately get a clear, upfront estimate based on the specific details of the business you’re running. No hidden fees, no confusing jargon. Just the tools you need to get fast, customised quotes that allow you to make smart decisions with as much clarity as possible.
In terms of the type of insurance you should be looking for, this really depends on the industry you’re operating within, but there are a few options that almost every small business should consider as a starting point. General liability insurance, for instance, is ideal for virtually all businesses, especially those that interact with customers or clients in person. Essentially, it will ensure you’re covered if there is any third-party injury, property damage, and it will cover any legal fees if you’re sued.
Commercial property insurance might also be a good option, especially if you own or lease a building or office. If there is any physical damage to your space, the contents inside, or losses due to a fire or theft, this type of insurance will help you recover without having to shoulder the full financial burden on your own. There are many other insurance policies to think about. Still, start by calculating the premiums, getting an idea of what you might need, and assessing your risks. You’ll be in a good position to make an informed decision, and ensure you’re one of that 4.5 million that will prosper into the future.